How a normal link exchange works:
If you do a search on Google for "link exchange" you will find lots of sites offering that service. However, they
do just that - allow their members to exchange links. This is where both sites link to
each other creating
a reciprocal (two-way) link. Google recognises this as two sites trying to "game" their system, and has therefore
heavily discounted the value of reciprocal links.
How IBL Builder works:
IBL Builder is different, and far more valuable if you are serious about building one way backlinks that can give your site a
real rankings boost.
Rather than simply swapping links, we have introduced a credit system into our link exchange directory that has revolutionized the way a link "exchange" can work, and
made it a far more powerful proposition for serious website owners. In order to
request an inbound link, you must have a credit to do so. Each outbound link from your site you agree with another
member earns you a credit. The more links you offer out from your site, the more credits you earn to request
other that sites link to you.
Our system checks the link deals being done and blocks reciprocal or triangle links from being formed. So you know
that when you request an inbound link from another member, you are building a
genuine, valuable one way backlink. This keeps everyone in our network safe.
How Can A Link Exchange Be Non-Reciprocal?

Every time you offer to give an outbound link in our directory you gain a link credit.

Spend link credits requesting other members give you an inbound link.

This give-to-receive system means you get to build genuine one way links!